Rootman Financial Services was founded by Dwain Rootman in 2007, but the journey started long before that. During his clerkship he worked through difficult conditions and learned the profession through practical experience, client work and persistence.
His involvement with ministries, welfare bodies and non-profit organisations opened the door to a growing need for accounting support. People began asking for help with their books and administration, and that early demand became the foundation of the business.
What started with one client grew through personal service, consistency and trust. Over time, that steady foundation developed into a firm supporting individuals, businesses and organisations with accounting, tax and compliance matters. Today, Rootman Financial Services assists clients across South Africa and internationally, while still holding onto the practical, relationship driven approach on which the business was built.
Founded
Established in 2007 and built through steady growth and long term client relationships.
Personal Approach
A hands on approach that values clear communication, practical support and direct client engagement.
Languages
Services available in both English and Afrikaans.
Reach
Supporting clients across South Africa and internationally, with remote assistance available.
The Person Behind Rootman
Dwain Rootman founded Rootman Financial Services after recognising a practical need for reliable accounting support among businesses and organisations he worked with closely. Starting with one client, he built the firm through direct service, long hours and a strong commitment to client relationships. That same practical approach still shapes the business today.
His background spans accounting, tax, payroll and company administration, with a focus on giving clients clear, practical guidance rather than complicated jargon. He works directly with clients and remains involved in the day to day running of the practice.
Get In TouchMission & Vision
Our Mission
To provide reliable, practical and personalised accounting, tax and compliance support that helps our clients manage their financial obligations with clarity and confidence. We aim to reduce complexity, improve compliance and give every client direct access to professional guidance.
Our Vision
To be the most trusted financial services partner for small and medium businesses across South Africa and beyond — known not for size, but for the quality of our relationships, the accuracy of our work and the consistency of our service.
What Our Clients Say
Trusted by businesses and individuals across South Africa and beyond.
Professional and reliable financial services. Dwain always goes the extra mile for his clients.
Excellent bookkeeping and tax support for our business. We have worked with Rootman Financial Services for years.
Practical advice, personal service and clear communication. The process always feels well managed.
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Professional and Regulatory Alignment
Our work aligns with recognised South African professional and regulatory frameworks relevant to accounting, tax and compliance.